Bike Week 12th March- 20th March

Bike week 2011 has started... This is great time to get anyone you know who has mentioned or is keen to get out on a bike to encourage them now. There is lots happening on the Sunshine Coast during this week. The Travelsmart department of the Sunshine Coast Regional Council has developed a fanastic schedule to promote and encourage cycling in our community. We are extremely lucky to live in a beautiful place that has many cycling paths and trails to help you explore your backyard, from the coastal paths through to the Noosa Network trails in the hinterland. 

For a detailed schedule go to Travelsmart Bike week page.

Here at Cognition, cycling is our passion and one of our aims is  to encourage and support more cycling in our community, whether its mountain biking in the forest, punching out the kms on a road bike, enjoying a family ride or assisting the economical and healthy commuter, we are here to help. 

We believe its important to get children on bikes early, it builds confidence and ability. There is alot to offer children in the cycling community whether its bike to jump, trick, race through the mud or just get them to school in a fun and healthly way.
During Bike week, the council has it covered.

Front foyer, Cooroy Library

Greg Long has donated his time, expertise and knowlege to educating our community on cycling. There was a great turn out at the two seminars he gave last Saturday ( Getting started in Cycling and Basic Bike Maintenance Workshop) at the Cooroy Library. The feedback has been great, everyone loved it. Thank you to Cooroy library for a great venue. The library staff have done a fanastic job with their cycling display.

Cognition's workshop, Cooroy Library

Have a look at the list below for some cycling activities offered by Cognition, you may be interested in.

Cognition's workshop

• Tuesday 15th March - 3.30pm-5.00pm Scooter Workshop with Greg, Cooroy Libary (no booking necessary)
• Wednesday 16th March, Pomona State School- National Ride to School day with Cognition Team (Mel and Greg, Tara and Keely Long)
• Saturday 19th March 7-9.00am, Come and Try Mountain biking, with the Noosa Trailblazers, starts at Cognition.
• Saturday 19th March Women's Workshop 9am-12.00 noon with Mel Tong, Mel and Greg Long- includes morning tea and a ride. Bike hire is available (bookings are necessary through the library)
• Saturday 19th March BMX Demo Session at Cooroy Skate Park with Vaughn Royer, Cognition’s sponsored BMX rider. Bring your BMX and learn a trick or two. (no booking necessary) 

For more information on the above activities or cycling in general, just contact the team at Cognition, we will be glad to assist.

Jack Jude, Our Sponsored Rider teams up with Specialized

Jack Jude has his first race of the year this weekend, the MTB National series round 3 at Mt Buller and he will be racing on his new Specialized Epic Marathon Carbon for Cognition/Specialized. With Jack's racing ambitions increasing it was a natural progression to move onto a Specialized, the brand that always thrives to be the best.
The Epic Marathon is a FACT IS carbon frame with M5 alloy rear triangle combined with the sealed cartiage pivot points, this bike delivers on strength, rigidity and suppleness to create an uncomprising 100mm travel competitive XC bike. This is Jack's first full suspension bike, coming from a Scott Scale hardtail, after developing and mastering technical skills he has now moved onto the Epic, an awesome full suspension bike.
The technology and research that Specialized put into their bikes and equipment makes for a very competitive ride for Jack. With Specialized and fox have blending their brains to develop the flow control mini brain shock with brain fade inertia valve and air sprung and adjustable rebound enables Jack to rip through the trails and his competition.
Jack has been training hard and is committed to winning.
GO JACK

Goss Gives Specialized first win of the Year

Australian sprinter Matt Goss gave Specialized its first win of the year on Sunday in Geelong, he won the first stage of the Jayco Bay Classic. Allan Davis, another specialized rider, placed third behind Goss and Chris Sutton in the sprint finish. Though supported by HTC's and Specialized's equipment, Goss travelled to Victoria with an all-Tasmanian team E3/Pure.Last year, he won a stage at the Giro d''Italia and the one day classic GP Plouay. Prior to racing the World Chamionships, he led Cavendish to three sprint wins at the Vuelta a Espana For more information, photos and videos of Team HTC-Highroad visit www.iamspecialized.com

Another exciting news from Specialized is their new partnership with HTC- Highroad team. For the 2011 season, the HTC-High Road will ride our S-Works Tarmac SL3 frames and forks for most road races, switching to the Roubaix SL3 for the cobbled classics while the women will ride the S-Works Amira.
All riders enjoyed BG FIT sessions on their road and TT bikes. Specialized's comprehensive fit system makes riders "one with their bikes" and the HTC-HighRoad pros including their premiere sprinter- saw results.
For the full story follow this link.